Infinite Discs is a major sponsor at this years Las Vegas Challenge presented by Innova Champion Discs. We are the course sponsors for what is now known as the “Infinite Course.” To help us continue sponsoring professional disc golf events such as this, consider purchasing some of our Las Vegas Challenge fundraiser discs here.
Are you a good example in the disc golf community?
Do you regularly play in or promote disc golf tournaments?
Are you active in online disc golf communities?
Are you a really good disc golfer who would like additional exposure for your brand, a signature disc, and more perks for mastering disc golf?
If you answer YES to several of these questions, you may be eligible for our team.
We are looking for disc golfers all over the United States that will help us promote Infinite Discs and the sport of disc golf. You don’t need to be a 1000+ rated professional to apply, we also want enthusiastic amateurs, tournament directors and other ambassadors of the sport.
What does it mean to be on Team Infinite?
Well, for one, it means you are awesome. We are building a sponsorship based on reciprocal exchange, sort of a “You scratch our back, we’ll scratch yours.” The perks you receive will be based on how well you promote our brand.
Team Pack: “Team Infinite” Shirts, Infinite Stamped discs, bag tag, towels, mini marker discs and other accessories.
A personalized 5% discount code, which you can share with your friends, family and those you meet on the course.
Large Discounts on personal purchases (based on your PDGA rating).
Extra help and sponsorship from Infinite Discs when you run leagues and tournaments.
Member of the TEAM Facebook page where you interact with other team members and can provide input and insight on new products and news happening at Infinite Discs.
Potential Paid Tournament registrations for accomplishing goals.
Renewal Bonus– TBD. There will be additional perks if you fulfill our requirements and continue being an Infinite sponsored player after re-evaluation.
Have an up-to-date Infinite Profile. This includes posting scores, writing course and disc reviews, and helping test our app as we continue to update and improve it. Please do not submit a team application until your Infinite Profile is updated (make sure to include a picture and detailed biography).
You must participate in at least 12 disc golf events each year including: PDGA events, unsanctioned tournaments, instructional clinics, or anything else where you will be able to interact with a large number of fellow disc golfers.
Take pictures at your disc golf events and post them on social media. Use the hash tags #TeamInfinite and #InfiniteDiscs. It’s fun to see what all of our team members are up to! Take pictures of scenery, great shots, your group, or other Team Infinite members.
You cannot post your discount code publicly or share online. We understand that you may not be able to control what others do with your code, so we won’t punish you if it gets publicized. If we do find a discount code posted online, we will destroy the code and issue you a new one.
Represent the sport in a professional manner. We hope that you will know what this means, but if you’re worried or have any questions, contact the team captain(s) for more information.
Interact with our social media pages– Share on Facebook, comments on our posts, re-tweet, etc. when it makes sense to do so. The more you interact with our marketing efforts, the more it benefits us and helps your friends to see that you are part of Team Infinite.
Do I qualify for Team Infinite?
The main things we are looking for:
Role models in the disc golf community who actively work to grow disc golf.
Regular participation in disc golf events and tournaments.
Social media presence
Willingness to promote Infinite Discs
It also helps (but is not required) if you have some skills on the disc golf course and regularly place well in tournaments.
We want our team to be full of disc golfers from all walks of life, from all over the country, and of all sorts of ages and skill levels.
Steve Dodge and the Disc Golf Pro Tour are doing some really good things to help grow disc golf. The Pro Tour has placed an emphasis on live media coverage and has focused on making disc golf events more fan friendly. It has introduced disc golf trading cards, player ratings, and a championship that provides more incentive to watch the live coverage. Disc Golf Pro Tour events also feature a festival with all sorts of disc related events to encourage more youth and family participation. While watching this and other recent events, I’ve thought a lot about what disc golf really needs to “grow the sport” on the professional level.
Last month Utah had its biggest (in terms of payout and pro presence) disc golf tournament ever. While we didn’t have most of the big name pros present, we had a handful of touring pros who came to Utah to play disc golf for the first time.
The tournament director, Jade Sewell, literally spent hundreds of hours working to make this event big — and make the Pros feel like superstar professionals. He arranged for dozens of volunteers, live stats, online voting, photographers, and video coverage from Central Coast Disc Golf.
For the tournament, Infinite Discs invested a lot of time and a money in sponsorship. While we knew this would primarily go to pro payout, we hoped from a business perspective that there would be a long-term positive return and branding advantages. The desired outcome is that professional disc golfers will draw disc golf spectators (our target market) to the event and to the YouTube tournament coverage.
A sponsor needs potential customers associating the event with their brand.
Unfortunately, the Utah Open didn’t have the big names Ricky Wysocki, Simon Lizotte, Avery Jenkins, and Will Schusterick that we saw last year. Paul Ulibarri, Cam Todd, Gregg Barsby and the local Utah pros didn’t make the final round lead card. As it turned out, there just wasn’t a lot of interest from local disc golfers or casual observers to come and watch the Utah Open.
As the final round lead card began their round, I was surprised that there were only half a dozen observers that showed up. As the amateur players finished their tournament rounds there were a few more fans that joined the gallery, but overall it was an underwhelming fan presence.
Do disc golf professionals even want us promoting their brand?
There were a few things that happened during the round that made me think the overall approach of professional disc golf needs to change IF they really want to make it a fan friendly and see BIG payouts.
I helped keep round statistics and live scoring during the final round. There was one instance where we couldn’t tell if the player’s out-of-sight throw landed in the OB bunker or not. The frustrated player (frustrated because it was out-of-bounds) refused to answer us when we asked.
As people are volunteering time to keep stats that help promote the event and the professionals’ brand, the players need to cooperate to ensure that the information is accurate.
Multiple players asked camera men that were 50 feet away to move out of their line of site. Twice, after missing putts, one of the professionals complained to the camera man, saying that he needed to be still, (which from my observance — he was) as if it was the camera man’s fault that he missed his putt.
There was also a time when the pros got into a pretty heated argument over whether a bunker shot that was right on the edge of the grass line was inbounds or not. The angry pros made an awkward, uncomfortable atmosphere for everyone present. After this instance and the cameraman berating, it seemed that the fans were hesitant to interact or even cheer after a good shot. We didn’t want to shake up a player’s fragile mental state and have them blow up for ruining their shot. It almost felt more like we were intruding on a private golf round rather than being part of a historic, professional event.
I understand that player’s livelihoods are on the line based on how well they perform, but it’s us, the sponsors, who are the ones making it possible for the relatively big payouts.
Disc Golf Needs to be Fan Friendly
The traditional golf etiquette “be still and silent” so you don’t distract the thrower may be nice for private rounds, but if we want disc golf to be a spectator sport (an ingredient needed to get serious sponsors) then fan participation needs to be open and even encouraged.
Fans love it when they can interact with the players. We love the feedback, we love being able to cheer. It’s fun to cheer for your favorite pro, but it’s just uncomfortable when you feel that you need to restrain your emotions so you don’t make too much noise.
Think of competitive basketball, in comparison. Do the players complain about fan participation? Do they demand silence during the intentional distractions when shooting free-throws? They wouldn’t dream of openly complaining, and if they do, it could be a technical and the bench for unsportsmanlike conduct.
When it’s too awkward to get near enough to the action to see what’s going on, and when you have to maintain a state of reverence instead of expressing your enthusiasm and excitement, then what’s the point of attending a disc golf tournament when there are so many other entertainment options?
Disc Golf Needs to be Camera and Media Friendly
I’m not suggesting that fans be encouraged to heckle players, but in my opinion, professionals need to change their mental outlook on how they play the game. If we want professional disc golf to grow, we need to put media coverage and fan participation first. I think professional disc golfers need to enhance their mental games so that they can make a putt without being bothered by the background movement from a fan or cameraman.
Disc Golf Needs Superstars and Drama
I’m a passionate sports fan. To me, a big draw of sports is watching my team win — when there could be any outcome. It’s the drama of not knowing what will happen, especially when I have pride and bragging rights on the line. If I don’t have a reason to cheer for (or sometimes against) a certain player or team, then I’m not going to be engaged enough to watch an entire four-hour live disc golf broadcast. If there’s no emotional bearing on the line, then what’s the point?
Professional disc golfers, the media, and the sponsoring brands need to give us a compelling reason to cheer for their “teams” and players. I recently found myself watching an ESPN women’s softball broadcast, not because I like watching softball, but because it was my college team that was playing. Can disc golfers be loyal enough to a brand that they are going to watch a finals round because a player from their “team” makes the lead card? I imagine fans are more likely to follow when the pros playing represent their home town or local club.
Disc Golf Needs Better Live Coverage
A big problem with watching disc golf is that our choices are either slow live coverage (not always reliable) or YouTube rebroadcasts where you already know the outcome and so lose the element of sports drama.
There are a few players who have engaging personalities, and have branded themselves in a way that people genuinely want to follow them and watch them win (or lose).
When live disc golf coverage is aired, there are only a few thousand hard-core disc golf fanatics that tune into the events. My guess is that most of these viewers tune in primarily because they like watching good disc golf. The lack of sports drama and professional coverage make it hard to keep the attention of hundreds of thousands of casual disc golfers and general sports fans.
There are a few things that I think can realistically be done to improve live coverage:
Increase the professionalism of disc golf broadcasts. The first time I watched a Disc Golf Planet TV broadcast three years ago, I laughed at how unprofessional it was. Walking while filming is the first great sin of amateur filmography. When the camera men needs to walk to the next shot, the broadcast footage should switch to stats, commercials, or updated footage from previous action or other cards.
Increase the speed of play. A custom of disc golf is to have the feature card play the very last round of the day. The problem with this is that disc golf tournaments almost always run slow, and backups happen. Often times the live disc golf broadcasts themselves start late. This issue is easily resolved by having the featured cards play first, or by having substantial buffer time between the aired card and the groups in front of them.
Increase the commentary. Watching silent disc golf throws isn’t nearly as fun or as informative as it could be. It’s nice to hear cheering, and it’s even better to know how difficult the shot really was when you don’t know the details of the course circumstances. When watching disc golf, I like it when the commentators tell me who the players are, what their current scores are, and what this particular shot means. One reason disc golf commentary is minimal is because of “be still and silent” golf etiquette. We either need to change player mentality so that commentators can talk while players are throwing, or else there needs to be remote commentating happening away from the actual disc golf action.
The Pro Tour is making great strides to try to reduce the downtime between shots with statistics and footage of other cards. They have between-shot statistical analysis and are aiming to have multiple card coverage. Overall our broadcasts are improving, but we still have a long way to go.
As a business directly related to disc golf, it is logical for me to sponsor tournaments, when the price is right, because while the number of spectators and viewers are small, they are my ideal target market. For the local events we sponsor, we have confidence that we will be able to sell enough product to at least cover our sponsorship and travel expenses.
But what about non disc golf related sponsors? How many more eyeballs do they need before they will sponsor disc golf tournaments?
The Vibram Open’s ~20,000 viewers is impressive compared with past disc golf broadcasts, but compared with the 38,000,000 who watched game 7 of the NBA finals — it’s easy to see why major sponsors are not reaching out to disc golf.
When disc golf events and broadcasts have enough of a following — sponsorship and money will come. Unless professional disc golf fundamentally changes to better engage fans, I don’t see that happening any time soon.
Until companies see their sponsorship as an advertising investment, we will likely not see much of an increase in pro payouts. As a sponsor, I want to feel that my sponsorship efforts are a business investment and not just a donation to people who are good at throwing discs.
You’ve probably heard a little bit about the 2015 Ledgestone Insurance Open presented by Discraft going down August 21-23 in the Greater Peoria Area, Illinois. Tournament Director Nate Heinold has already been quoted saying this tournament will have a minimum of $35,000 added cash. This would make the 2015 LIO the “richest” NT event in the history of disc golf. All this excitement, and registration doesn’t even open for another six weeks.
We here at Infinite Discs are thrilled about this event and all that it means the sport of disc golf. How are tournaments like LIO able to add this kind of cash? Sponsorship.
Today we are excited to announce Infinite Discs as an Elite Sponsor of the 2015 Ledgestone Insurance Open presented by Discraft. We are so happy to be able to play a small part in making this one of the best disc golf events ever. So what does this mean for you?
This sponsorship makes Infinite Discs an exclusive dealer of LIO tournament discs! Today we received hundreds of some of the sickest limited run Discraft discs we have ever seen. And there are more coming!
The first batch consists of Discraft’s Banger GT, Comet, Flick, and Zone.
What makes these discs so special? Can you say, “Titanium Plastic?” That’s right, all 4 disc molds have never been available in Titanium until now, and chances are that they will never be available in Titanium again. These collectible discs are available in Discrafts traditional bar stamp in a variety of popular foils including flag, jelly bean, and camo. Grab yours while they are still available, because these beauties are not going to last long!