We all heard the big announcement yesterday. Paul McBeth and Innova have parted ways for the 2019 season. Where will he go? It has not been confirmed yet, but the biggest speculation out there is that he will join the ranks of Team Discraft.
But, how does this effect sales? Let’s take a look! We snagged the sales data over the past week for Star Destroyers and the entire brand of Discraft to take a look. Let’s start off with Star Destroyers. (Like always, we cannot disclose exact sales numbers, but can show trends.)
Star Destroyer sales rocketed through the roof on Halloween after Innova’s announcement. People are stocking up on the McBeth stamped discs. We also saw higher trends in Roc3s, Thunderbirds, Novas, and even Kraits. While it is unknown how many of these discs remain at Innova’s warehouse, people aren’t taking any risks. Some people see these discs as an investment, and others as a piece of history.
Now let’s take a look at the Discraft sales for the week, just for fun.
Discraft did have a bump in sales after Halloween’s announcement, but not nearly as massive as the Star Destroyers. This is likely because it is not confirmed where McBeth will make his new home. However the rumors and speculation most often place him with Discraft.
Will these trends change going forward? We will see!
As disc golfers, most of us watch professional disc golf. 85.6% of those surveyed said that they watched professional disc golf at least once in 2016. The preferred method of watching professional disc golf is after production YouTube videos where nearly 94% of those who “watched professional disc golf” participated.
About two thirds of those who watched professional disc golf spent time watching live videos (30.8% less than post production). 46% followed live scoring during tournaments, 70% watched instructional videos or clinics, and 28% attended a tournament where they watched the pros live.
Favorite Professional Disc Golfers
71.4% of those surveyed follow professional disc golfers. At Infinite Discs, we regularly see the impact of professional disc golfers as their “signature discs” regularly outperform sales of ordinary stock discs.
Among those that follow Professional Disc Golfers, Paul McBeth, Ricky Wysocki, Nate Sexton, and Simon Lizotte were the favorites of 2016.
Disc Golf Podcasts
Many disc golfers get their disc golf news and pro information by listening to podcasts. 28.9% of those surveyed said that they listened to at least one disc golf podcast. The most popular disc golf podcast according to respondents is Smashboxx.TV (71%) with the Disc Golf Answer Man (64.1%) close behind. Inside the Circle was the only additional Podcast that at least 20% of Podcast Listeners had tuned into at least once.
Growth of the Sport
Most of the participants surveyed (78.8%) would like to see disc golf grow and become a mainstream sport. Only 4.5% would like disc golf to stay small while 16.7% have no preference.