Disc Golf Brand Popularity – 2017 State of Disc Golf Results
When it comes to disc golf brand awareness, Innova remains king. While Dynamic Discs and Latitude 64 have taken great strides to increase their popularity and reputation, far more disc golfers are aware of Innova than any other brand.
This graph shows a break down of the overall awareness of brands included in the survey by combining all categories other than the “not aware of”.
At Infinite Discs we are able to get a good feeling for which brands are favorable by what sells. It’s also interesting to see which brands people find favorable based on a survey. The results are pretty similar and not surprisingly, Innova is the most favorite brand according to the 2017 State of Disc Golf Survey. The graph between “Favorite Brands” and “Regularly Follow are pretty similar.
I Bag ‘Em
While 75% of those surveyed include Innova among their favorite brands, the number of players that throw at least one Innova Disc is even higher! 83% of surveyed disc golfers carry at least one Innova Disc in their bag. This is 24% higher than second place Discraft where 59% of surveyed disc golfers bag their discs.
Limited to an Exclusive Manufacturer
Likely a result of Innova’s dominance in terms of recognition and the number of people that own their discs, when the question “If you could throw discs made by only one manufacturer?” was asked, nearly half (45.5%) of survey respondents said they would choose Innova. One third (32.6%) chose the Swedish manufactured trilogy discs. Only a very small percentage of disc golfers said they would choose any other manufacturer if they had to exclusively throw only that brands discs. Discraft came in third at 7.8% followed by MVP at 6.5% and Prodigy in a distant fifth at 2.7%.