Sales and Promotions – Infinite Discs Blog

The Race is On for 2018 Best-Selling Discs

March 13, 2018 Todd Durrant One comment

When it comes to best-selling discs, we’re going to keep you posted as the 2018 year progresses. It is still early in the year, at this point, with only the winter months in play. However, we can already see which discs are taking a significant lead. We expect sales at Infinite Discs to speed up dramatically with the coming of spring, and that may shake up the sales figures. Upcoming new disc releases will also play into the ongoing tally.

THE TOP FIVE BEST-SELLING DISCS SO FAR…

#1 – Discmania P2

The P2 Putter picked up a lot of momentum throughout 2017 and that has continued into the new 2018 sales year. So far, Infinite Discs has been able to better keep up with the high demand as Discmania has beefed-up production for the P2. Plus, the 2018 tour support edition of the C-Line P2 for Simon Lizotte (called the “Sky God”) gave the sales an extra boost.

We expect to see the momentum with the P2 continue through the spring as many players begin stocking up on their favorite putters for the new, warmer disc golf season. After all, when it is time to start perfecting your putting skills, it helps to have more than just one or two.

#2 – Innova DESTROYER

The Destroyer distance driver has held the top spot for a long time when it comes to sales at Infinite Discs. But at the moment, it has fallen to 2nd place behind the P2. The top two discs are still in a close sprint, but well ahead of the next discs in line. As the tournament season accelerates, we fully expect to see the release of some signature editions that will increase the Destroyer sales even more. Last year there were a couple of very popular signature editions, including the Swirly Star Philo Brathwaite edition and the Splatter Star Steve Brinster edition. Regardless of what editions come out, we fully expect the Destroyer to keep a strong foothold in the top three or four all year long.

#3 – Innova AVIAR

The Aviar is the most popular Innova brand putter, by far. So far in 2018 it is taking up third place in the best-seller race. But just to clarify how far ahead the top two discs are, the Aviar has sold 1/3 the number of discs as the 2nd place Destroyer. So, there is a large void between those two leaders and all the discs that are chasing.

If 2018 is anything like 2017 then the sales for the Aviar will take a huge jump once this year’s McPro edition is released. Everybody is waiting to see what this year’s Paul McBeth tour support edition will look like, and it will likely become the best-selling edition of the Aviar once it hits the market.

#4 – Innova SHRYKE

The Shryke is the most popular newcomer when it comes to Innova drivers. It quickly sprang into popularity as a high-speed distance driver that can be handled by a wide range of players, from relatively new players to experienced players. With a little bit of understability upon release, the Shryke can fly in great s-curves, plus it has high glide for optimum distance results. For players who have trouble handling the often overstable flight of the Destroyer, a Shryke can fill the spot as a go-to for distance. This is a disc that has the potential to gain momentum as more and more players discover it and try it out, so we expect to see the Shryke stay within the top ten throughout 2018, even with a possible wave of new distance drivers hitting the market this year.

#5 – Infinite Discs EXODUS

The Exodus is the initial disc released in the new Infinite Discs line. Manufactured by Innova, the Infinite Disc branded discs will have a familiar feel while adding some quality molds to the market. It was perhaps expected that the Exodus would jump to the top of disc sales at Infinite Discs because the initial launch of the entire brand is only available through the Infinite Discs store. The max weight discs sold out within a couple of weeks of the first run release, leaving only low weights in the inventory until a second run is released (we do not yet know when that 2nd run will become available). So, as supply diminishes, the sales numbers will likely drop. With the very positive response to the flight characteristics of the Exodus, we expect to see the sales figures spike once another run is available to order. As a fairway driver that can handle torque, it is a great disc that fits a crossover position, straddling the line between control driver and distance driver. It is another disc that can find a solid place in the bag of players at all levels.

The Infinite Discs VIP Club has been active since May of 2016. As of December 2017, the club had released 20 special edition, monthly discs, plus several club-only limited editions through the VIP Club Store. It has been a fun ride and the support for the VIP Club has grown as we’ve worked out new features and benefits to the members. If you have not heard of the VIP Club, it is a “disc-of-the-month” club designed for adventurous disc golf players and collectors. You can see the original introduction to the VIP Club HERE.

We want to take a look forward at what to expect in 2018, without spoiling the surprise of the monthly featured discs. But first, here is a list of what has been released so far:

#1 May 2016 – Titanium Undertaker by Discraft (quantity manufactured = 500)
This was the first run of the Undertaker in Titanium (TI) plastic and the silver color was run for the VIP Club.

#2 -June 2016 – DyeMax Defender by Dynamic Discs (quantity manufactured = 300)
The Defender was a new, overstable, high-speed driver at the time of this release, so we wanted to feature a cool, full-color Dyemax edition for the VIP Club.

#3 -July 2016 – Tournament Destiny by Westside Discs (quantity manufactured = 300)
This was a special order of black discs. Some were more swirly grey, but until this run, there were no black Destiny’s.

#4 -August 2016 – 750 A4 by Prodigy (quantity manufactured = 300)
This was the first run of the A4 in 750 Plastic.

#5 – September 2016 – Metal Flake C-Line FD “Jackal” by Discmania (quantity manufactured = 300)
Metal Flake C-Line FD’s were hard to find at the time we put this disc out. Since then Discmania has restocked only a few FD’s in Metal Flake C-Line.

#6 – October 2016 – X-Link Glow Vamp by Vibram (quantity manufactured = 300)
This was specially-manufactured for the VIP Club with edge-to-edge glow (solid glow disc) which had not been done with a Vamp before.

#7 – November 2016 – Proton Matrix by MVP (quantity manufactured = 300)
At the time of this release, the Matrix had been featured as an MVP Circuit disc, so we released the VIP edition before the general market release of the Matrix.

#8.1 – December 2016 – Green Peppermint Scented Strata TUI by RPM Discs (quantity manufactured = 400)
RPM had never attempted anything like scented plastic before, and they were willing to give it a try exclusively for the VIP Club. The Green Tui featured a stamp with Mr. Caribou.

#8.2 – December 2016 – Red Peppermint Scented Strata TUI by RPM Discs (quantity manufactured = 400)
RPM had never attempted anything like scented plastic before, and they were willing to give it a try exclusively for the VIP Club. The red TUI featured Mrs Caribou.

#9 – January 2017 – Plasma Insanity by Axiom (quantity manufactured = 400)
We special-ordered half of the Plasma Insanity to be run in black plastic, and the other half in white plastic because both colors were hard to find in Plasma.

#10 – February 2017 – Atomic Kahu by RPM Discs (quantity manufactured = 400)
RPM made a special run of gold Kahu’s for the club and they attempted their first 2-color stamping for the VIP design. They worked out beautifully.

#11 – March 2017 – Swirly (Transitional) Icon Ghost by Legacy (quantity manufactured = 400)
Legacy was attempting their first “swirly” discs and called it “Transitional Icon” at the time. Since the VIP edition Ghost, they’ve made other Swirly Icon discs.

#12 – April 2017 – Armor Tyrant by Reptilian Disc Golf (quantity manufactured = 400)
This was the second run of Tyrants in a darker plastic, and it turned out more straight-flying than the original, overstable Tyrant.

(note: Scheduled discs were switched in March and April, and series number printed on the Tyrant and Ghost did not match up with shipping months.)

#13 – May 2017 – S-Line CD3 by Discmania (quantity manufactured = 400)
The CD3 had not been released to the public in S-Line plastic at the time of this release. Discmania made it available to the VIP Club before the general market.

#14 – June 2017 – Swirly Frontline Mortar by Hyzerbomb (quantity manufactured = 400)
The Mortar had not yet been released in Swirly Frontline plastic (the equivalent of Innova’s Swirly Star), so Hyzerbomb made it especially for the VIP Club.

#15 – July 2017 – Star Aviar3 by Innova (quantity manufactured = 400)
Innova had started offering XXL stamping and allowed us to run a limited edition Aviar3 with an XXL (oversized) stamp for the VIP Club.

#16 – August 2017 – Z-Glo Punisher by Discraft (quantity manufactured = 400 with VIP stamp + 100 with Aztec stamp)
The Punisher has not been released on Z-Glo plastic yet. This VIP edition was the first run on Z-Glo plastic. An extra 100 Aztec-stamped discs were made as budget extras for the VIP Store, where they were much less expensive than typical Z-Glo.

#17 – September 2017 – Sublime ALPHA by Mint Discs (quantity manufactured = 400)
The Alpha was such a popular new disc from a new company that they had to make a 2nd run much sooner than expected, so the VIP Club edition was part of that 2nd run of the disc, with a special stamp.

#18 – October 2017 – K1 Line FALK by Kastaplast (quantity manufactured = 400)
The Falk was a new driver by Kastaplast in 2017 and as soon as it was released, we arranged with Kastaplast to make a special run, including a couple of different colors, for the VIP Club. This was the first VIP Club featured disc where we featured a version of the stock stamp with an added Falcon logo graphic.

#19 – November 2017 – Opto-G ZION by Latitude 64 (quantity manufactured = 400)
Latitude 64 introduced their “Opto-G” overmold discs in 2017 and we acted early to get in on the first run of the Zion driver, including our own VIP Edition stamp.

#20 – December 2017 – 400S Special Edition X4 by Prodigy (quantity manufactured = 500)
After meeting personally with the Prodigy crew, we arranged to have a special run of X4 distance drivers made with a lot of special effects and color varieties in the plastic, plus a beautiful stamp. They were serious eye candy, and great to throw.

NEW VIP FEATURES FOR 2018

THE STORE: The first big change for 2018 was the migration of the VIP Club Store from a secret website onto the Infinite Discs main website. Now the VIP Club Store can be browsed and shopped by the club members at the same time they shop our huge, general disc inventory. The VIP Club Store features listings for any remaining discs from the monthly features, plus other limited edition discs and prototypes. Some of those special editions are offered exclusively to the VIP’s and sometimes they are listed FIRST to the VIP’s before moving to the general website. This portion of the website can only be accessed by the current club members after logging in.

The selection of discs in the VIP Club Store was very small while we explored this feature, but we plan to grow the selection of limited editions and early access discs in 2018 so that it becomes a valuable hangout for VIP members who love to collect and try new discs.

DISC TESTERS: As mentioned above, the VIP Club Store will feature prototype discs from time to time. These will be early editions (testing runs and first runs) of new discs that are entering the market. We plan to use the VIP Club members as part of a team of disc testers in 2018.

MEMBER DISCOUNTS: The members of the VIP Club now have permanent discounts on the Infinite Discs website for all of their disc purchases. Plus, no shipping is added on the discs purchased from the VIP Club Store section of the website (it is added normally for other, non-club discs). So, as long as the club member is logged in, they’ll get discounts on their orders, for as long as they remain a member of the club!

GO DIRECTLY HERE TO SUBSCRIBE RIGHT AWAY, IF YOU WANT!

Become a VIP Club member HERE.