TOP TWENTY TUESDAY – JULY 7TH 2020

It is time once again for our look back at the last week of sales. This weekly chart is generated from the sales figures at Infinite Discs – the purchases made by our customers are the only contributing factor to the statistics. We break the results down by disc model and plastic type so you can see which plastic types are selling the most. Here we go…

Top Twenty Tuesday for July 7th, 2020

#1 – Discraft Special Blend LUNA
#2 – Signature ESP ZEUS
#3 – Signature ESP HADES
#4 – Signature ESP MALTA
#5 – ESP BUZZZ
#6 – Star DESTROYER
#7 – Z Line BUZZZ
#8 – Z Line ZONE
#9 – KC Pro AVIAR
#10 – S-Line DD3
#11 – Pro Glow PIG
#12 – Signature ESP ANAX
#13 – Champion Colored Glow FIREBIRD
#14 – Metal Flake C-Line FD
#15 – Z FLX BUZZZ
#16 – Signature Swirly S-Blend SPHINX
17 – Star WRAITH
#18 – Champion FIREBIRD
#19 – D-Line P2
#20 – ESP Misprint AVENGER SS

The top of this week’s chart is very Discraft heavy due to a restock of some of the most popular discs on the brand. Interestingly, many of those top-sellers have already sold out because no matter the supply, the demand seems to outweigh it. The S-Line DD3 restock from Discmania bumped it onto the chart while the dwindling supply of D-Line P2 putters dropped it to the bottom and the Metal Flake C-Line FD (Skulboy Marauder stamp) jumped onto the chart– that’s three for Discmania this week.

Here is a look at how many times different brands appeared on the chart:

–> Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The person to predict that chart position correctly in the comments will win a $10 gift card for the Infinite Discs website.

WINNER – The #9 spot this week was taken by the KC Pro AVIAR. It’s pretty funny though because the very first guess from last week was by Aaron who guessed KC Pro Aviar but then immediately followed up with a changed guess. So, we’ll honor that change…sorry Aaron.  The next person to guess KC Pro Aviar was Eric, so he gets it because Aaron changed his guess to Malta 😛

GIFT CARD PREDICTION FOR NEXT WEEK:  Leave your comment below to guess the #10 spot for next chart.  It will go to the FIRST person to get it right. Good luck!

TOP TWENTY TUESDAY – JUNE 30TH 2020

It is time once again for our look back at the last week of sales. This weekly chart is generated from the sales figures at Infinite Discs – the purchases made by our customers are the only contributing factor to the statistics. We break the results down by disc model and plastic type so you can see which plastic types are selling the most. Here we go…

Top Twenty Tuesday for JUNE 30th, 2020

#1 – Tour Z Swirl LUNA
#2 – D-Line P2
#3 – Champion Colored Glow FIREBIRD
#4 – Signature ESP ZEUS
#5 – Signature ESP HADES
#6 – Swirly S-Blend MAYA
#7 – Star DESTROYER
#8 – Z Glo Misprint BUZZZ
#9 – Halo Star DESTROYER
#10 – DX ROC
#11 – C-Line Color Glow FD3
#12 – Signature Swirly S-Blend SPHINX
#13 – Star VALKYRIE
#14 – KC Pro AVIAR
#15 – Neutron REACTOR
#16 – Star MAMBA
17 – Star X-Out MAKO3
#18 – Champion MAKO3
#19 – Star SHRYKE
#20 – DX AVIAR CLASSIC

This week’s chart has several discs that are following the recent pattern of coming in stock, then selling out immediately with panic buying. The supply vs demand mismatch in today’s market is causing some of the most popular discs to come and go faster than usual.  The Tour Z Swirl LUNA took the top spot, as the latest McBeth signature offering. The D-Line P2 got a much needed restock, which bumped that putter to the #2 position for the week. If you blinked, then you probably missed the listings of top-sellers like the Sexton Champion Colored Glow FIREBIRD which hit at #3 or the Halo Star DESTROYER which took the 7th spot. Innova has a strong showing this week as the restock has helped to keep some of their staples in stock longer. Infinite Discs took two spots this week with the new release of the Swirly S-Blend MAYA and the Zoe Andyke Signature Swirly S-Blend SPHINX.

With a Discraft restock up next, we can expect to see a surge in those discs during the next week. Here is a look at how many times the different brands hit this week’s chart:

–> Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The person to predict that chart position correctly in the comments will win a $10 gift card for the Infinite Discs website.

WINNER – The #8 spot this week was taken by the Z Glo Misprint BUZZZ. With most popular Discraft models running out, any misprint that we had in stock made moves the last couple of weeks. While nobody guessed the Z Glo Misprint exactly, there were two guesses for different misprint Buzzz’s, so we’ll go ahead and declare two winners this week with Bobby and Dan. Congrats guys!

GIFT CARD PREDICTION FOR NEXT WEEK:  Leave your comment below to guess the #9 spot for next chart.  It will go to the FIRST person to get it right. Good luck!

TOP TWENTY TUESDAY – JUNE 23RD 2020

It is time once again for our look back at the last week of sales. This weekly chart is generated from the sales figures at Infinite Discs – the purchases made by our customers are the only contributing factor to the statistics. We break the results down by disc model and plastic type so you can see which plastic types are selling the most. Here we go…

Top Twenty Tuesday for JUNE 23rd, 2020

#1 – Tour Z Swirl LUNA
#2 – Discraft Special Blend LUNA
#3 – Signature ESP ANAX
#4 – Star DESTROYER
#5 – DX AVIAR
#6 – KC Pro AVIAR
#7 – Star WRAITH
#8 – Z Misprint ZONE
#9 – Z Misprint FORCE
#10 – DX ROC
#11 – Z Misprint BUZZZ
#12 – Star MAKO3
#13 – Signature Z Misprint FORCE
#14 – Z Line ZONE
#15 – Signature ESP ZEUS
#16 – Full Foil Super Color BUZZZ
17 – DX AVIAR CLASSIC
#18 – KC Pro ROC
#19 – XT Mix NOVA
#20 – Star VALKYRIE

This week we have a flat-out battle between Innova and Discraft with 10 spots on the chart taken by each of the two brands. No other brand hit the top 20 this week. Innova got a huge boost with a major restock, shooting long-time favorites like the Destroyer, Wraith, Valkyrie, Mako3, etc. onto the chart. While Discraft continues to see spikes driven by whatever we happen to get in stock at the moment. We finally got more Lunas, which only lasted for a matter of hours, but boosted those sales to the top of the chart. With the lack of Discraft restocks, their misprints have been the only option for some of the popular discs like the Zone, Buzzz, or Zeus.

With a badly needed Discraft restock on the way, we expect to see another battle on the Top 20 chart next week as well.

–> Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The person to predict that chart position correctly in the comments will win a $10 gift card for the Infinite Discs website.

WINNER – The #7 spot this week was taken by the Star Wraith, a very popular driver that enters the chart again due to a restock shipment.  Joshua took the win with the first guess of Star Wraith!

GIFT CARD PREDICTION FOR NEXT WEEK:  Leave your comment below to guess the #8 spot for next chart.  It will go to the FIRST person to get it right. Good luck!

TOP TWENTY TUESDAY – JUNE 16TH 2020

It is time once again for our look back at the last week of sales. This weekly chart is generated from the sales figures at Infinite Discs – the purchases made by our customers are the only contributing factor to the statistics. We break the results down by disc model and plastic type so you can see which plastic types are selling the most. Here we go…

Top Twenty Tuesday for JUNE 16TH, 2020

#1 – Star DESTROYER
#2 – Jawbreaker ROACH
#3 – Z Line ZONE
#4 – Signature Titanium Misprint UNDERTAKER
#5 – Tour Z Swirl LUNA
#6 – Signature Z Misprint FORCE
#7 – ESP BUZZZ
#8 – VIP X Glimmer HARP
#9 – P-Line P2
#10 – Signature ESP ANAX
#11 – DX AVIAR
#12 – ESP Misprint AVENGER
#13 – Electron Soft PROXY
#14 – ESP Misprint BUZZZ
#15 – Tour ESP Misprint ANAX
#16 – Tour ESP Misprint LUNA
17 – Signature ESP Misprint ANAX
#18 – Opto Glimmer RIVER
#19 – XT NOVA
#20 – Star SHRYKE

This week we have another crazy top-20 sales chart, influenced by the dramatic swings that come with disc availability challenges. As can be seen on this week’s chart, Discraft misprints were a main item that we had on hand, but a lot of the standard top-sellers were unavailable. Also, a large Innova restock shipment arrived at the end of that week, which started bringing some of the popular Innova models back into the chart that had been absent for a while. That boosted the Star DESTROYER to the #1 position for the week while the DX Aviar, XT Nova, and Star Shryke also got into the chart with only a weekend of sales to get them there.

The new VIP-X Glimmer HARP hit #8 as a new release, and the Opto Glimmer RIVER also made an entry at #18. Those were some very pretty disc offerings from Trilogy.

Here is a look at how many times each brand hit the chart this time:

–> Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The person to predict that chart position correctly in the comments will win a $10 gift card for the Infinite Discs website.

WINNER – The #6 spot this week was taken by the Signature Z Miprint FORCE.  That’s pretty random, like a lot of the chart was this week. We had some excellent guesses for misprint discs, but nobody tagged the Force. It’s been a rough couple of weeks for guessing with the weird inventory fluctuations.

GIFT CARD PREDICTION FOR NEXT WEEK:  Leave your comment below to guess the #7 spot for next chart.  It will go to the FIRST person to get it right. Good luck!

TOP TWENTY TUESDAY – JUNE 9TH 2020

It is time once again for our look back at the last week of sales. This weekly chart is generated from the sales figures at Infinite Discs – the purchases made by our customers are the only contributing factor to the statistics. We break the results down by disc model and plastic type so you can see which plastic types are selling the most. Here we go…

Top Twenty Tuesday for JUNE 9TH, 2020

#1 – Tour Z Swirl LUNA
#2 – Z Misprint BUZZZ
#3 – Cosmic Electron PROXY
#4 – Signature Z Line XTREME
#5 – P-Line P2
#6 – Star DESTROYER
#7 – Z Line ZONE
#8 – Electron PROXY
#9 – Signature ESP Misprint MALTA
#10 – Discraft Prototype Putter Blend FIERCE
#11 – EXO Hard LINK
#12 – Neo ESSENCE
#13 – Z Misprint AVENGER SS
#14 – XT NOVA
#15 – Opto RIVER
#16 – Neutron SL FLARE
17 – Pro-D BUZZZ
#18 – Big Z BUZZZ
#19 – C-Line FD
#20 – Big Z BUZZZ SS.

This week has a strange chart. The Tour Z Swirl LUNA is in high demand, but was limited in its sales by availability. The new Electron release of the PROXY hit the chart in two different plastic types, but was also limited by timely arrival of the new discs. So, with the lack of many of the most popular models, several misprints and infrequent top-sellers popped into the chart. It’s a chart with more variety than some of the past, for sure.

Here is a look at how many times each brand appeared on the chart. With 6 different brands appearing, it’s more variety than we’ve seen in a while, though Discraft still took half of the chart positions:

–> Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The person to predict that chart position correctly in the comments will win a $10 gift card for the Infinite Discs website.

WINNER – The #5 spot this week was taken by the P-Line P2, probably because the more popular D-Line P2 sold out and that is the closest option. Nobody guessed it right this week. To get it right, it is going to take some creative guessing, picking what might sell well in the absence of the usual top sellers. At least until restock starts to come in. Hint: we do expect a huge Innova restock this week.

GIFT CARD PREDICTION FOR NEXT WEEK:  Leave your comment below to guess the #6 spot for next chart.  It will go to the FIRST person to get it right. Good luck!

How the Pandemic Has Affected Disc Golf and the Supply Chain

Nobody saw the surprises, challenges, and often bizarre events of 2020 coming. It has been a very unexpected year. On top of the obvious heartbreak of sickness, death, job losses, and disrupted lives, even a small sport like disc golf had its disappointments with the cancellation of major events. But let’s really dive into the effect of the Covid-19 pandemic on disc golf in terms of growth and the marketplace.

“Skip the Course. Stay Home”

A lot of people, especially tournament directors and touring professionals, felt an acute sting when the PDGA (Professional Disc Golf Association) suspended all sanctioned events starting March 14th. It felt like much of the year was ruined for competitive disc golf. And yet, many players still felt like they could enjoy recreational play to some extent, especially since many jobs were sending people home, schools were switched to online courses, and other public events were all cancelled. People had time on their hands and parks seems a safe place to socially separate while doing something fun.

Then on March 23rd, the PDGA sent out a letter to registered members to please “skip the course and stay home.” They encouraging leagues not to gather and basically requested that all players avoid their local courses. It wasn’t long before many courses in the most populated cities started pulling their baskets out, just to make sure nobody would gather to play. The request made total sense. After all, the world was in a panic, Covid-19 is very contagious, and staying away from one another is a good way to avoid the spread of disease.

But did everybody get that memo? Conditions can vary greatly in the many different parts of the country. In more rural areas, things pretty much continued as usual because cases of Covid-19 were barely present, if detected at all. More densely populated areas had to take more drastic measures. But it would be incorrect to claim that everybody everywhere was staying at home. Many disc golfers continued to play, whether in small groups, with family members, or alone. Disc golf, in many ways, it a socially distant sport when tournament and league play is removed.

 

With all that said, there are many people who know nothing about the PDGA. They aren’t members, or they play casually, or they discovered disc golf while looking for a way to pass the time. Those people obviously did not hear or head the call to stay home. How do we know? Because disc golf exploded.

A Great Way to Pass the Time

Maybe it was the number of people in forced quarantine from work, school, and other events that fed the interest in disc golf. Maybe the outdoors simply feels safer than staying pent-up in a building. Whatever it was that created the perfect storm, disc golf suddenly became a very popular way to pass the time during the pandemic.

Infinite Discs has a unique perspective into the disc golf growth and interest trends, being a seller of disc golf products. Here is a look at website traffic that hit the InfiniteDiscs.com website from the end of 2019 to the present (June 5th).

The candlestick in June is shorter than the others because the week was not over when the chart was made. We’re not sure if the apparent growth will settle to a new plateau or if it will continue in an upward trend. But the increase in traffic, even dwarfing 2019 holiday sales, shows an obvious increase in interest. The dark blue represents “organic searches,” meaning that those are people who found and visited the website through their own searches and exploration. That is where most of the increase was generated– new people looking for discs.

Disruption in the Supply Chain

While the growth and interest in disc golf and the coinciding desire to purchase discs increased, the ability to supply those discs dropped. With the declaration of a worldwide pandemic, many states in the USA mandated the complete shutdown of “non-essential” businesses and manufacturing. Disc golf apparently is non-essential, but that did not stop people from wanting discs. More people were spending more time either on the course or playing in the backyard. Most of the major manufacturers and distributors of discs and targets (baskets) were forced to shut down or operate on a skeleton crew. Suddenly, manufacturers like Innova, Discraft, MVP, Prodigy, and others were unable to feed the growing demand. Not only could they not keep up, but they were falling behind on previously scheduled manufacturing runs, meaning that the supply would take a long time to catch up, even when allowed to turn the machinery back on again.

For an visually stunning look at the conundrum of disc golf supply vs demand during the pandemic, take a look at the following graph. It shows the sales trend at Infinite Discs from October 2019 through May 2020. The red shaded area roughly designates the time period that several major manufacturers were forced to close and had very limited ability to ship restock.

So, during the steepest time of growth, the disc manufacturers were unable to continue functioning. The obvious effect of that pattern is a drastic drop in inventory levels at disc golf retailers. When new supply is unavailable, old supply drops precipitously.

Infinite Discs took up a mantra of “More the 50,000 discs in stock” in 2017 when we were able to move into a larger facility and increase our inventory levels. It was our goal to stay well above that level for the long term. We printed thousands of promo cards stating that mantra. But the supply chain challenges of 2020 made it impossible. Here is a graph showing Infinite Discs disc inventory levels starting in November of 2019 (the peak of inventory before Black Friday sales kicked in) to the present.

When we combine the sales levels with the decrease in inventory levels, you can easily see the correlation. Again, when interest and sales increase, but the ability to restock is removed, the balance of supply vs demand is broken.

Sorry, We’re Out of Stock

One easy product to discuss when pointing out the effect of the pandemic on disc golf purchases is baskets (or “targets”). With many people taking up backyard putting to pass the time, the demand for disc golf baskets sky-rocketed, quickly clearing retailers out of inventory. Much of the time, large items like baskets are drop-shipped from the manufacturers when they are ordered through online vendors. That is a logical way to avoid the issues of storage and the high shipping costs of moving heavy items around the country. A customer buys a basket, then the online retailer sends an order to the manufacturer to ship directly to the customer.

But if the manufacturers are closed…then drop-ship orders are no longer available. So even if the baskets are technically in a warehouse, they aren’t accessible. Infinite Discs tried to battle that problem as things started to shut down and immediately ordered large shipments of baskets that in some cases took weeks to arrive. Suppliers were basically piling baskets on pallets and shipping them out before having to lock up and go home for an indefinite period of time.

So in many cases, the choices were few when it came to obtaining portable baskets at a time when people most wanted portable baskets. That lack of supply existed with other products as well.

Where Are the Popular Discs?

For many years, Innova has been the highest-selling brand at Infinite Discs. Without making detailed comparisons through the years, it is safe to say that they represent a large portion of the disc golf market. Innova’s manufacturing facilities are located in California, and that was one of the first states to shut down businesses because of the pandemic. If the discs in highest demand were not being manufactured for a couple of months, then how do you think things are looking for Innova now that they are back in business and trying to catch up?

Once again, here at Infinite Discs, we can share a little bit of insight into that problem. We have an algorithm which calculates the number of discs we need for each disc model and in each plastic type based on 30-day vs 90-day sales vs discs in stock. That way we can restock based on the sales trends in an attempt to keep the right quantities in stock for every disc. We recently placed a restock order with Innova for nearly 16,000 discs based on that algorithm because the demand was so high and the inventory levels so low after the shutdown. At the time of this blog post, our current inventory level for all Innova discs in stock is 3,975 discs. That means that the shipment that we’re still awaiting should have four times our current inventory, just in restock! But Innova is struggling to meet those quantities as they have spent days putting the shipment together, because they have many more retailers making similar demands, and they too are at very low inventory levels after having a couple of months without manufacturing.

Take a look at popular Discraft disc models. In the case of Discraft, where signature Paul McBeth discs are a huge boon to the brand, keeping certain discs in stock at all is a challenge for the same reasons. Last week, Infinite Discs had these totals available for certain models:

Luna = 0
Malta = 0
Anax = 0
Zeus = 0
Zone = 0

Those are some of the hottest discs in the current Discraft line-up, aside from the Buzzz. None of them were in stock. Not a single disc in any kind of plastic. After a small restock, we’re back to zero again this week.

In May the new Paul McBeth Hades was announces as soon as Discraft was able to open up their operations again, along with a slew of other signature discs. With nearly 1,000 Hades in stock at midnight of the release day, Infinite Discs was sold out by morning. One of the most hotly anticipated signature releases, the Paul McBeth Tour Z Swirly Luna, was one that we’d asked for 1,200, but received just short of 100. To this day, we’ve still received no more than 300 total of the disc after two small, follow-up shipments. Why? It is Discraft’s fault? Nope. They also cannot keep up with the new demand and the depletion of inventory when they too are trying to make up for lost time.

When Will Things Turn Around?

Basically, the Pandemic caused a huge increase in interest, when it comes to Disc Golf. The cancellation of tournaments and the plea not to assemble in groups didn’t stop new players from picking up the game. The new increase in demand has drained the market of discs and other supplies. How long will it take for the market to catch up to the new demand and eventually normalize? We don’t know. We’re struggling to keep discs in stock, but people won’t stop buying them. Will there be an eventual shortage? Will it take months or years for disc makers to meet a new surge that was never anticipated or expected?

What are your thoughts on the pandemic and it’s effects on disc golf? Did you see an increase in interest in the game? Are more people on your local courses now? Share your experiences in the comments below.

TOP TWENTY TUESDAY – JUNE 2ND 2020

It is time once again for our look back at the last week of sales. This weekly chart is generated from the sales figures at Infinite Discs – the purchases made by our customers are the only contributing factor to the statistics. We break the results down by disc model and plastic type so you can see which plastic types are selling the most. Here we go…

Top Twenty Tuesday for JUNE 2ND, 2020

#1 – Discraft Special Blend LUNA
#2 – Star DESTROYER
#3 – Signature ESP Misprint MALTA
#4 – Signature ESP Misprint ZEUS
#5 – Big Z Hye8Dye HEAT
#6 – Discraft Prototype Putter Blend FIERCE
#7 – Tour Z Swirl LUNA
#8 – Vapor TACTIC
#9 – Star WRAITH
#10 – Neo ESSENCE
#11 – Z-Line BUZZZ
#12 – Signature ESP HADES
#13 – Z Line ZONE
#14 – Star TEEBIRD
#15 – DX AVIAR
#16 – XT NOVA
17 – Titanium BUZZZ
#18 – ESP AVENGER SS
#19 – R-Pro PIG
#20 – Big Z BUZZZ

The chart for this week is again pretty Discraft dominant, since the brand was recently restocked. However, those popular discs, including the #1 Luna, are once again running out, if they haven’t already. It seems that disc sales in the coronavirus era are driven by availability…whatever is available in the moment gets all the attention and then runs out quickly until the next restock. We’re still awaiting the arrival of our biggest Innova restock order ever, and we’ll expect to see another brand surge at that point.

Here is a look at how many times the different bands hit the Top 20 this week:

–> Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The person to predict that chart position correctly in the comments will win a $10 gift card for the Infinite Discs website.

WINNER – The #4 spot this week was taken by the Signature ESP Misprint ZEUS. We had a guess for ESP Zeus, but not for the misprint. The Misprint Malta got a vote and that was very close. There are some very good guesses these days, but this week slipped by without the win.

GIFT CARD PREDICTION FOR NEXT WEEK:  Leave your comment below to guess the #5 spot for next chart.  It will go to the FIRST person to get it right. Good luck!

 

TOP TWENTY TUESDAY – MAY 26TH 2020

It is time once again for our look back at the last week of sales. This weekly chart is generated from the sales figures at Infinite Discs – the purchases made by our customers are the only contributing factor to the statistics. We break the results down by disc model and plastic type so you can see which plastic types are selling the most. Here we go…

Top Twenty Tuesday for MAY 26TH, 2020

#1 – Signature ESP HADES
#2 – Discraft Special Blend LUNA
#3 – R-Pro PIG
#4 – D-Line P2
#5 – Star DESTROYER
#6 – Star WRAITH
#7 – Signature ESP ANAX
#8 – Signature ESP MALTA
#9 – Tour Z Swirl ZONE
#10 – Tour Z Swirl BUZZZ
#11 – DX AVIAR
#12 – Tour Z Swirl LUNA
#13 – Signature ESP ZEUS
#14 – Discraft Prototype Putter Blend FIERCE
#15 – ESP ZONE
#16 – Z-Line BUZZZ
17 – Swirly ESP BUZZZ
#18 – Tour Z Swirl RAPTOR
#19 – Z Line ZONE
#20 – Tour Z Swirl UNDERTAKER

Can you tell which brand got a restock last week? On top of a huge pile of signature releases by Discraft this week, there was the new Paul McBeth HADES which sold like crazy and took the top spot. But many of those other signature discs saturated the chart this week. The R-Pro PIG from Innova also jumped back into the spotlight with another new Pig stamp (the Free Range Pig) and a restock of flying pigs.

Here is a look at how many times different brands hit the chart this week…and there weren’t many:

–> Each week we’ll invite you to leave a prediction for a certain chart position on next week’s TOP TWENTY TUESDAY report. The person to predict that chart position correctly in the comments will win a $10 gift card for the Infinite Discs website.

WINNER – The #20 spot this week was taken by the Discraft Tour Z Swirl UNDERTAKER signature disc for Missy Gannon. Nobody guess that one. With so many signature discs and that #20 spot, it was a really hard guess to make this week. Try again!

GIFT CARD PREDICTION FOR NEXT WEEK:  Leave your comment below to guess the #4 spot for next chart.  It will go to the FIRST person to get it right. Good luck!

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